What, yet another quote? Yes, yes, yes. I'll stop after this one. This is Doc Searls talking about The Live Web a couple of weeks ago:
The other day I was sitting in the company of leaders in one industrial category. (I won’t say which because it’s beside the point I want to make.) A question arose: Why are there so few visitors to our websites? Millions use their services, yet few bother with visiting their sites, except every once in awhile.
The answer, I suggested, was that their sites were buildings. They were architected, designed and constructed. They were conceived and built on the real estate model: domains with addresses, places people could visit. They were necessary and sufficient for the old Static Web, but lacked sufficiency for the Live one.
The Web isn’t just real estate. It’s a habitat, an environment, an ever-increasingly-connected place where fecundity rules, vivifying business, culture and everything else that thrives there. It is alive.
The Live Web isn’t just built. It grows, adapts and changes.
Comments